Donum
A luxury shoe company dedicated to giving back to the community.
(Client)
Donum Shoes
(Year)
2019
(Services)
Marketing
Animation
(Details)
(Challenge)
Gaining Attention in Luxury Retail Space
Donum Shoes specialized in luxury shoes for athletes and celebrities. Their challenge was to find a way to continue to support charities through the sales of their shoes. They had made a splash when they kicked off their brand but needed help growing their customer base.
(Goal)
Sell Current Overflow Inventory
Donum had lots of old stock in their warehouse that they needed to sell in order to start creating new lines of shoes. My goal was to create ads that would not only show the high quality value of the shoe, but to also give off a sense of need for this trendy brand.
(Result)
Created Revenue and Brand Awareness
Unfortunately, like lots of young companies, Donum struggled through Covid in 2020 so they are no longer around. But, in the time that we worked with them, we were able to sell the majority of their inventory and provide an influx of traffic to their website and online sales.
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