Women's
Wellness

A new doctor’s office that is made by women, for women. Women’s wellness aims to step up the quality of medicine and care for women.
(Client)
Women’s Wellness
(Year)
2023
(Website)
womenswellnessinc.com
(Services)
Art Direction
Brand Identity
A blue background with the Women's Wellness logo in a pink circle
(Details)
(Challenge)
Starting From Scratch
CEO Lara May, founded Women’s Wellness and wanted help finding the perfect logo and identity to get the company off the ground. The challenge here was to create a brand new logo and brand identity that felt both warm and professional.
(Goal)
Creating The Perfect Brand
The goal for Women’s Wellness was to create something that felt familiar. Something that felt trustworthy, warm, but yet still having the respect and trustworthiness that a doctors office would have. Since it is a women’s facility, the goal for the logo was to make it feel feminine but not girlie.
(Result)
A Company Launch
The result of the logo and brand was a something that felt feminine with the pastel pinks, but also felt natural and comfortable with the addition of the leaves. We successful landed on a full brand identity and took it another step farther. I created a series of ads to launch the company and let the world know they were open for business, as well as several large billboard designs that were implemented to build brand awareness and bring in new patients.
(Project Gallery)
An image showing several components of the Women's Wellness brand, including a photo of the doctors, logo options, text options, and a leaf pattern.A large horizontal depiction of the Women's Wellness logo
A series of opening ads and welcoming new patient ads for Women's Wellness
A mockup of a billboard for Women's Wellness, showing three female doctors and the company phone number

(Next)

Elevato
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