Without a Trace
A snack food free from the big 8 allergens and tailored specially for kids.
(Client)
Without A Trace
(Year)
2019
(Services)
Marketing
Animation
(Details)
(Challenge)
Bringing Attention to a New Brand
Without a Trace was a new brand making it’s debut in the snack food industry, but with a twist on being an attractive snacks for kids who have allergies. The challenge was to advertise to kids and parents with or without allergies and show them how great these snacks are.
(Goal)
Create More Sales
The goal for all of our campaigns were to generate revenue. We ran two different campaigns in the beginning with different targeting based on the consumer’s personality. The first being to parents with kids who have allergies, and second to anyone with allergies. This eventually led to situational ads of where you might travel with your healthy snacks. The goal was to create appealing enough ads to drive leads to their website.
(Result)
Brand Recognition and Trial Boxes
Without A Trace received tons of traffic after our ads and landing pages launched, as well as lots of inquires for their free trial boxes. Their brand recognition also took off after running evergreen ads and they began to gain credibility in the food industry.
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