Stream SKO

Stream hosted a sales kick-off retreat in Estes Park, CO in July 2023. They needed an entirely new brand for the event.
(Client)
Stream
(Year)
2023
(Website)
getstream.io
(Services)
Marketing
Brand Identity
An image showing the emblem logo for SKO 2023 with a faded blue mountain background
(Details)
(Challenge)
Creating An Experience
The challenge was to create a new brand for Stream’s sales retreat in Estes Park, Colorado. The retreat was given the name “Elevate” and it was my task to bring it to life. Since it was taking place in the mountains, I wanted it to have a sense of magnitude with the mountains and the connection to the retreat name “Elevate”.
(Goal)
Bring An Event To Life
To create excitement for the team to attend the event and to motivate them to step up their game for the upcoming quarter. The goal was to also provide some fun to the event so that it didn’t feel entirely too corporate. The winning concept focuses on the idea of growth at a high rate and the idea of everyone coming together to make it happen.
(Result)
Memorable Sales Retreat
A successful retreat that everyone thoroughly enjoyed! There was branded presentations for all stakeholders, plenty of swag, inspirational conversations and just general team bonding. Since the retreat our sales team has landed one of our largest clients and made record revenue for the quarter.
(Project Gallery)
Collage of images showing the brand identity of the SKO Summit. Image shows stickers, bags with the logo, jackets, and colorful blocks of text.Collage of sticker vector graphics ranging from square to circle to custom die cut. Stickers show hiking boots, campfire, Elevate branded mountain scenes and their company values with bright text.A billboard mockup of an illustrated mountain scene with red, orange, and yellow stripes behind it. Billboard says Stream SKO Summit 2023, Elevate.
Gif illustration of an emblem logo animating on screen, starting with a circle and vector mountains and ending with bright strips and the event text.
(Runner Up Concepts)
Backup brand identity concept laid out in a collage, showing the logo Elevate with greens and blue mountain illustrations.
Backup brand identity collage of the event name Elevate, with minimalistic and abstract mountains
Backup brand identity collage showing illustrated camping objects, the event name Elevate, a sticker roll, and a mountain illustration with a sun and sun rays behind it.

(Next)

Pakaloh
A butterfly shaped in a circle with fun typography underneath that reads Pakaloh
Now Accepting Work for 2024

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