Stream Marketing

The main challenge for Stream was to qualify solid leads. They always received large amounts of leads, but they were lots of students or small businesses looking to add our products. I needed to find a way to create assets that drove the higher qualified leads, particularly Enterprise, to our website and to sign up for an account.

The goal for all my marketing efforts at Stream was to create quality leads for the company, while also continuing to elevate the brand into a more mature company. To do this, I created a custom Sales Slide Deck to be their source of truth, custom UI mockups for prospective clients, targeting paid ads showing the product in a clear way, trade show booths, event collateral, and case study videos.

Since implementing the new slide deck and creating custom assets for prospective clients, our sales team has been enabled to sell at an exponential rate. Our paid advertising efforts have also grown to 8.5M impressions and 434K clicks since the beginning of the year on a single campaign. Our event marketing efforts have also brought in $790k in pipeline ARR, and $96,800 in closed won at trade show booths and online webinars this year.